What is Design Thinking, and How can it Improve your Business? Design Thinking is a process aimed at solving problems by involving the end-user and understanding the user's needs. It focuses on the human element of design and aims to create solutions for people using empathy. Design thinking is a human-centred design approach used to solve complex problems across many industries like healthcare, education, and business. The Design Thinking process is helpful, especially when designing curricula for students; business and organizational design, such as customer service and marketing design thinking, can also be used in qualitative research. Qualitative research involves understanding human perception so the researcher can better understand a system or phenomenon. Design Thinking is useful for understanding human perceptions because it fosters empathy and helps guide researchers. Design Thinking Process in Detail The Design Thinking process involves five steps: empathize, define, ide
What is Cognitive Bias, and why does it matter? Cognitive bias is the tendency to think in a certain way because of our background, experiences, and beliefs. It can be a good thing when we are aware of it, but it can also lead to mistakes and wrong decisions. The idea of cognitive biases was introduced by Amos Tversky and Daniel Kahneman in 1972 and is based on their experience of people's intuition failing when it comes to reasoning about their decisions. They showed several ways that the decisions we make differ from rational choices. In both our professional and personal lives, when we make decisions, we should try to avoid cognitive bias as much as possible or at least be aware of it. We can do this by being mindful of our own biases and how they might affect our decision-making. Cognitive bias is a way of describing the human tendency to fill in a missing thought with an answer that seems plausible. For instance, when one is asked, "Do you like to eat bananas?" and