What is Cognitive Bias, and why does it matter? Cognitive bias is the tendency to think in a certain way because of our background, experiences, and beliefs. It can be a good thing when we are aware of it, but it can also lead to mistakes and wrong decisions. The idea of cognitive biases was introduced by Amos Tversky and Daniel Kahneman in 1972 and is based on their experience of people's intuition failing when it comes to reasoning about their decisions. They showed several ways that the decisions we make differ from rational choices. In both our professional and personal lives, when we make decisions, we should try to avoid cognitive bias as much as possible or at least be aware of it. We can do this by being mindful of our own biases and how they might affect our decision-making. Cognitive bias is a way of describing the human tendency to fill in a missing thought with an answer that seems plausible. For instance, when one is asked, "Do you like to eat bananas?" and
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